Reshape with example copy, plus UX changes from the SERP review: trust strip up top, on-page jump nav, cost kept late (matches the top rankers). Hover a numbered dot for the SEO rationale and how it differs from the current page.
The existing refractive lens exchange page reshaped to the treatment-page template and the content brief. Same URL, so we protect the current position. Sections now carry indicative example copy to show tone and depth. Anything clinical or factual is marked [to confirm], and anything still to draft is a dashed [copy to be written] box.
Dots: amber = new, blue = changed, green = kept.
SEO: Surfacing trust signals high on a YMYL medical page supports the E-E-A-T Google weighs heavily for health content.
vs current page: The live page shows CQC only in the footer; nothing reassures near the top.
SEO: Anchor links add crawlable on-page structure and lift engagement on a long page, and can surface as jump-to links in results.
vs current page: The live page has no on-page navigation, it is a single long scroll.
SEO: H1 and opening now target 'lens replacement surgery' as well as 'refractive lens exchange', and the 40 to 60 word answer-first paragraph is what AI Overviews and snippets quote.
vs current page: The live H1 uses only 'refractive lens exchange' and has no summary opener or reviewer byline.
Refractive lens exchange, also known as lens replacement surgery, replaces your eye’s natural lens with a clear artificial lens to reduce or remove your need for glasses. It’s a private treatment often chosen by people over 50, or by those whose eyes aren’t suited to laser correction.
ReviewedClinically reviewed by [name, credentials] [to confirm] · [date]. Newmedica is regulated by the Care Quality Commission.
SEO: A concise fact box gives a clean, extractable answer block for AI Overviews and featured snippets.
vs current page: There is no summary box on the live page.
SEO: Expanded definition establishes the 'lens replacement surgery' synonym and adds relevance and depth for both terms.
vs current page: The live copy is brief, single-term, and includes a truncated sentence.
Refractive lens exchange (RLE), also called lens replacement surgery, is a permanent way to correct your vision. Your natural lens is replaced with a clear artificial lens chosen to suit your eyes and lifestyle. It’s the same operation as cataract surgery, but done to correct a refractive error rather than to remove a cataract.
It can help with:
SEO: Answers the 'RLE vs cataract surgery' query and disambiguates the two so this page does not compete with cataract content.
vs current page: The live page has one comparison paragraph with a broken sentence.
Refractive lens exchange and cataract surgery are the same operation, done for a different reason.
SEO: Targets the 'who is and is not suitable' People-Also-Ask questions and adds qualifying content.
vs current page: The live copy is clinical and only frames it as 'not suited to laser', with no 'who is not suitable' answer.
It may suit you if you’re over 50, have a higher prescription, are becoming more reliant on glasses, or your eyes aren’t suitable for laser vision correction.
It may not be right if you have certain eye conditions or health factors.
A consultation is the only way to know for sure. Our team will assess your eyes and talk you through your options.
Book a private appointmentSEO: Structured before, during and after content answers 'what happens during lens replacement surgery' and is easy for AI to extract.
vs current page: Retained from the live page but tightened, with the vague, informal phrasing removed.
Book a private appointment directly, no GP referral needed as a private patient. We’ll be in touch within 24 hours.
Eye tests and a chat with your consultant to confirm suitability and choose your lens.
A day-case procedure under local anaesthetic, around 15 minutes per eye. [to confirm]
We call you the next day, with an emergency helpline and a follow-up appointment.
SEO: Specific timeframes target 'how long to recover, drive, work' searches and are prime AI-Overview answers.
vs current page: The live page only says 'back to normal within a week'.
SEO: Answers the 'risks and disadvantages' PAA and adds the balanced YMYL content Google expects; a section the top rankers have.
vs current page: The live page has no risks content at all.
SEO: Comparison and prices as crawlable HTML can be read by Google, cited in AI answers and by screen readers; the linking module builds internal links to each lens page.
vs current page: The live page locks this in an image (invisible to search) and links only to /lens-quality/.
We'll talk you through every option at your consultation. Here's how the lenses available to private patients compare.
| Premium monofocal | Extended depth of focus | Multifocal | |
|---|---|---|---|
| Distance vision | ✓ | ✓ | ✓ |
| Arm's length vision | ✗ | ✓ | ✓ |
| Near vision | ✗ | ✗ | ✓ |
| Standard lens | £3,195 | £3,995 | £3,995 |
| Toric lens | £3,595 | £3,995 | £3,995 |
Each lens also comes in a toric version to correct astigmatism.
Prices shown as an accessible HTML table, not a graphic, so they're readable by Google, AI answers and screen readers, and easy to keep in sync with the prices page. Figures [to confirm].
Links through to each individual lens page that has been created (URLs to confirm), plus the lens options hub.
SEO: A crawlable cost section targets 'lens replacement surgery cost' intent and links to the prices page that ranks first for 'how much is lens replacement surgery'.
vs current page: The live page only mentions the £195 consultation fee in passing.
Refractive lens exchange is a private treatment. A £195 [to confirm] consultation fee applies, credited towards your treatment if you go ahead. The total cost depends on the lens you choose.
Full, current pricing lives on the treatment prices page, link out rather than restating it here.
SEO: Named consultants with credentials and profile links are a strong author and E-E-A-T signal on a YMYL page, plus internal links to consultant pages.
vs current page: The live page names no surgeons and carries no expertise signal.
SEO: Internal links to the local RLE pages strengthen the local cluster and pass relevance, supporting local rankings.
vs current page: The live links point to the generic clinic pages, not the local RLE pages.
SEO: Concise Q and A targets the remaining long-tail and PAA questions and feeds AI Overviews, with FAQPage schema.
vs current page: The live page has four operational FAQs; we keep those and add high-intent ones without duplicating the body.